That is, “glass tubes” convey the aura of the films offered to the audience. Printed signs look like figuratively twisted neon lamps, ready to light up with the light they are functionally tuned to. The role of icons (four at once) is performed by letters.

That is, it is, in fact, a harmonious symbiosis of drawn and verbal elements. Although it is made only in text format, paradoxically, it contains graphic details. The studio chose a simple and monochrome visual identity mark for its presentation to a wide audience. Therefore, the logo shows only a minimalist combination of “lamp” letters in neutral white. That is, his aura (style, opinion, and perception by the audience) depends on the films presented for hire. It reflects the specifics of the name: the logo looks like hollow neon tubes, ready to light up and shine with the originally intended light. The identity of the young film company appeared immediately in the year of its opening. Although two firms own it, they are independent of them, simply focusing on distributing entertainment content rights from Bleecker Street and Neon. The young organization has been actively developing and, in 2021, launched a joint project, Decal with Bleecker Street, to promote and distribute home entertainment. Its owner is a businessman to the marrow of his bones, so he would not invest in a hopeless project, and in Neon, he sensed a considerable prospect.

The successful activity led to the fact that two years after the emergence of the new film studio, its controlling stake was bought by 30West, the media venture arm of the world-famous The Friedkin Group. A kind of bet ended with the appearance of Neon, which became a partner of Blumhouse Productions in the fall of 2017 in the creation and management of BH Tilt. At the fourth meeting of the Annual Zurich Summit, producer Tom Quinn announced that he would be able to produce films that appeal to young audiences under forty-five who have no aversion to violence, non-fiction, and foreign language.

Neon blue zoom logo