After a gloomy period shrouded by the pandemic, we are seeing a renaissance in makeup artistry, as consumers experiment with color again.” “The recovery and creativity of the makeup category is leading sales gains for the prestige beauty industry in 2022. “As women get dressed up again, makeup is a natural accompaniment,” said Larissa Jensen, beauty industry advisor at NPD. Year-to-date, makeup sales are growing faster than both skincare and fragrance, the market research firm contends. In the 12 months ending in May, prestige makeup revenue jumped 24% to $7.7 billion, according to The NPD Group. For a deeper look into the categories, check out this chart. (IRI) for total US multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains) for the 52 weeks ended May 15, 2022. Mass market eye cosmetics sales rose 11.5% to $2.1 billion, facial cosmetics sales increased 12% to $1.8 billion and lip cosmetics sales soared 25.7% to $740.7 million, according to data from Information Resources Inc. This offers opportunity for beauty marketers in both mass and prestige to innovate with new products. “But soon that trend slowed and ultimately dried up, leaving room for the skin care category to take the reins - and with ‘clean beauty’ leading the charge.”Īccording to Famiano, TikTok makeup trends are now in favor, including under-blushing and lip contouring. “The incredible success of reality TV queens-thinking about the Kardashians here-spawned new products like highlighters and contouring, and fresh techniques that consumers needed additional products to duplicate,” she said. This in fact, happened to the makeup category a few years ago, explained Famiano.

The market runs on innovation, but there comes a time when the innovation dries up.” Jennifer Famiano, an analyst with The NPD Group of Port Washington, NY with more than 20 years of industry experience, observed the following: “one thing has always been a constant: beauty is a fickle industry. Lash plumping mascara is new at CoverGirl for Fall 2022.

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